FDF Brandz Acquires Famoso Neapolitan Pizzeria Chain




Canadian restaurateur and Franchise Developer Frank Di Benedetto, CEO and owner of
FDF Restaurant Brandz, a leading privately held restaurant franchising companies, has
announced the purchase of the 12-year-old Famoso Neapolitan Pizzeria chain for an
undisclosed amount. Led by Ricky’s Group of Family-style restaurants, including Ricky’s
All Day Grill, Ricky’s Country, Ricky’s hotel partners, and Ricky’s Cafés, as well as Fatburger
locations, the addition of approximately 30 Famoso locations in Alberta, B.C., Ontario and
Saskatchewan brings the total FDF Brandz folio to about 175 franchise restaurant locations.
Seven new Ricky’s and 12 new Fatburgers are opening in the next 18 months. None of the
current Famoso locations will close.

“We are delighted to bring the popular Famoso chain into the fold and welcome the
franchise owners of these neighbourhood pizzerias known for using authentic ingredients and
processes to create flavorful Neapolitan pizzas and other tasty choices,” said Di Benedetto.
“This is a great fit for FDF Brandz as it allows us to add a new segment to our growing
restaurant folio, with Ricky’s covering family casual, Fatburger in the premium burger fast
casual category, and now with Famoso representing the premium casual pizzeria and bar
segment,” he said.

He sees significant growth potential in the chain that was started by three young
restaurant entrepreneurs and is confident that the time is right for FDF Brandz to bring
its management franchising experience to take the chain to a new and higher level. Going
forward, a smaller 1,250-square- foot, 24-seat QSR take-out version to be called Famoso
Pronto will join the current Famoso 2500 model, which features 2,500 square feet of dining
and bar space. Famoso is a eat-in/take- out & delivery format pizzeria & bar

New franchisees will be recruited for further expansion of the brand in Western and
Eastern Canada, with franchise startup costs reduced to approximately $650,000 to
$700,000 for a new Famoso 2500 and to about $375,000 for a Famoso Pronto. Existing
owners of Famoso franchises will be given preference for expansion.

To assure the highest quality of food and service, FDF Brandz will retain Famoso’s
current operations and marketing team, including one of the principals, for at least six months
to ease the transition and to assist with franchise development of the revised model format.
Over the next five years, FDF Brandz plans to double the number of Famoso locations
in Canada and to grow the brand in the U.S., U.K., Australia, China, India, the Middle East
and other international locales.